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The global Advertising, public relations and related services market size is expected to reach around $900Billion by 2022, significantly growing at a CAGR of around 5% during the forecast period.
Advertising, Public Relations, And Related Services Market Trends:
The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.
Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure. For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events.
The global Advertising, Public Relations, And Related Services market is primarily driven by rise in
disposable income, increased demand for advertisement service, reputation management, product placement in blogs and social media.
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The global Advertising, Public Relations, And Related Services market report covers the following regions under the geographical analysis section: Asia Pacific, Western Europe, North America, Middle East, Africa, South America, and Eastern Europe. Major countries under each of these regions are also covered under the country analysis chapters.
With increase in increase in e-commerce businesses, emerging economies, digitalization and greater targeting of advertising, the global Advertising, Public Relations, And Related Services market is expected to increase in potential and scope. TBRC’s report also covers the Advertising, Public Relations, And Related Services drivers and restraints in the market.
The global Advertising, Public Relations, And Related Services market’s segment shares in each geographic region are mentioned in the report, along with the historic and forecast growth rates for each segment presented visually with supporting reasons to justify the growth rates.
The top companies included in the global Advertising, Public Relations, And Related Services market report are WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, and Interpublic Group of Companies Inc.
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