Amusement parks are increasingly using virtual and augmented
reality technology to provide an immersive experience to customers. Virtual
reality is a 3D computer generated environment which can interact with a person
whereas augmented reality turns an environment into a digital interface by
placing virtual objects in the real world. Amusement parks are implementing
this technology in rides and theater-based attractions. For instance,
Plopsaland De Panne in De Panne, Belgium has a new virtual reality wooden
roller coaster called Heidi The Ride, which can reach speeds of more than
43mph. Amusement park SeaWorld has started operating a new Kraken Virtual
Reality Roller Coaster in Orlando. The Weave Breaker coaster brings the reality
of jet skiing in an amusement park. Universal Studios have The Walking Dead
mazes with augmented reality elements.
THE BUSINESS RESEARCH COMPANY
EXPECTS THE GLOBAL AMUSEMENTS MARKET TO GROW TO $300+ BILLION BY 2021
Asia Pacific was the largest region in the amusements market
in 2017, accounting for above $100 billion or half of the market share.
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The chart below shows the year-on-year growth of the global amusement
market during 2017 – 2021
According to The Business
Research Company’s Consultant, Nitin Gianchandani, theme parks are now creating
walk-through versions of popular movies and TV shows to offer unique experience
to customers. Amusement and theme parks are offering games, rides and shows
based on popular movie franchises, TV shows, and video games. This service
being offered by theme park operators enables visitors to closely experience
their favorite characters. Major theme parks with blockbuster worlds include,
Wizarding World of Harry Potter at Universal’s Island of Adventure, Star Wars
Lands at Disneyland Florida, Toy Story Land at Walt Disney Studios Park in
France, and Shrek and Madagascar Lands at Universal Studios Singapore.
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Walt Disney Parks And Resorts was the largest competitor in
the amusements market in 2017, with a revenue of $18.4 billion for the
financial year 2016. Walt Disney Parks and Resort’s growth strategy aims to
attract more visitors by launching new attractions and entertainment in its
theme parks. The company is in the process of adding a Star Wars attraction at
its parks in Orlando and Anaheim, California. Walt Disney Parks and Resorts is
also adding an Iron Man attraction and constructing a new hotel in its park in
Hong Kong.
The amusements market includes establishments involved in
providing facilities for recreation, amusement, gambling activities and
operating sports teams, clubs, or leagues involved in playing games for
recreational purposes. It includes companies offering participant games and
sports facilities. Establishments using transportation equipment to provide
recreational and entertainment services are not included in this industry.
Amusements Global Market Report 2018 is a detailed report
giving a unique insight into this market. The report is priced at $6000 for an
individual user. To use across your office, the price is $9000 and $12000 if
you wish to use across a multinational company.
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